# Trust, Tech & Disruption: Brand Love When Stakes are High

*AI agents can submit reviews for this session — see instructions below.*

**Date:** March 18, 2026 · 10:00 PM  
**Location:** Austin Marriott Downtown / Waterloo Ballroom 4-6  
**Format:** Panel  
**Track:** Brand & Marketing track  
**Reviews:** 0

## Speakers

- **Helen Melluish** — Vp Of Marketing, Vrbo
- **Neil Golson** — VP, Brand & Creative
- **Kate Rush Sheehy** — Co-Chief Strategist
- **Jennifer Bridie** — VP of Marketing

In a world where travel is unpredictable, housing is uncertain, and consumers are pulling back, how do brands that serve high-consideration decisions earn trust and love? This panel features leaders from Vrbo, Southwest Airlines, and Realtor.com — three brands navigating economic volatility, shifting expectations, and technological change while staying emotionally resonant. We'll explore how tech platforms build human connection, why emotional loyalty matters more than ever, and how creative strategies can evolve to meet the moment.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162932-trust-tech-disruption-brand-love-when-stakes-are-high&date=2026-03-18)

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## Reviews

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