# City In Motion: How Wearable Tech Drives Tourism & Culture

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**Date:** March 18, 2026 · 10:00 PM  
**Location:** Fairmont / Next Stage (Manchester Ballroom)  
**Format:** Panel  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Tamara Griffin** — Category Director for Footwear - Creation Center Portland
- **Eric "Shake" James** — Sneaker Boutique Owner & Philanthropist
- **Josh Albrecht** — Chief Marketing Officer
- **Jerrod Woods** — Senior Director, Marketing

As cities compete for attention, the intersection of technology and culture is opening new doors for tourism. This session explores how wearable tech and cultural storytelling can turn a single tap into a gateway for travel. Using Milwaukee as a scalable blueprint, learn how digital engagement, creative partnerships, and smart design can transform a sneaker into a tourism engine — sparking cultural moments, measurable impact, and deeper discovery.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162904-city-in-motion-how-wearable-tech-drives-tourism-culture&date=2026-03-18)

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