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DTSTART:20260318T193000Z
DTEND:20260318T203000Z
SUMMARY:Designing for Fandom: Where Brand Meets Belonging
LOCATION:Austin Marriott Downtown / Waller Ballroom C
DESCRIPTION:Fandoms aren't audiences\; they're communities. And communities thrive on meaning\, identity\, and emotion. This panel explores how brands use design to speak the language of fans and build deep cultural connections. From anime to gaming to pop culture collabs\, motion mnemonics\, and type systems inspired by subculture\, we'll unpack how visual identity becomes a tool for trust\, transformation\, and belonging. When done right\, design doesn't just sell\, it unites.
URL:https://sxsw.md/sessions/2026-03-18/pp1162620-designing-for-fandom-where-brand-meets-belonging
UID:pp1162620-designing-for-fandom-where-brand-meets-belonging@sxsw.md
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