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DTSTART:20260318T193000Z
DTEND:20260318T203000Z
SUMMARY:Game On: The Future of Sports and Gaming Collide
LOCATION:Austin Marriott Downtown / Waller Ballroom D
DESCRIPTION:The next wave of sports fandom won’t be built in stadiums\; it’ll be built in-game. From the NBA’s digital court activations to Fortnite’s immersive events and EA Sports’ evolving cultural platform\, the lines between sport and play are blurring fast. This panel explores how gaming is reshaping how fans engage with sport\, not just watching\, but emulating\, remixing\, and co-creating it. The future of global sport is interactive\, creator-powered\, and playable.
URL:https://sxsw.md/sessions/2026-03-18/pp1162447-game-on-the-future-of-sports-and-gaming-collide
UID:pp1162447-game-on-the-future-of-sports-and-gaming-collide@sxsw.md
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