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DTSTART:20260318T150000Z
DTEND:20260318T160000Z
SUMMARY:Beyond Beautiful: A Data-Driven Framework for Design ROI
LOCATION:Austin Marriott Downtown / Waller Ballroom C
DESCRIPTION:Great design is often treated as an expense rather than an investment because we lack concrete methods to measure its business impact. Drawing from proven data valuation methodologies\, we'll introduce a practical three-component framework that translates design improvements into measurable business outcomes. We will reference real-world case studies and demonstrate how design decisions directly influence Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC)\, walking through an example showing how a typical e-commerce checkout redesign can generate exponential ROI.
URL:https://sxsw.md/sessions/2026-03-18/pp1162395-beyond-beautiful-a-data-driven-framework-for-design-roi
UID:pp1162395-beyond-beautiful-a-data-driven-framework-for-design-roi@sxsw.md
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