# Owning Your Narrative: Global Strategies for Indie Artists

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**Date:** March 18, 2026 · 10:00 PM  
**Location:** Downright Austin / Capitol Ballroom E  
**Format:** Panel  
**Track:** Music  
**Reviews:** 0

## Speakers

- **Pedro Kurtz** — Director, Content & Operations, Americas
- **Mark Feist** — CEO and Founder
- **Guji Lorenzana** — Director, A&R and Client Development, Asia-Pacific
- **Adel Hattem** — CEO/Founder

The international music business is far larger and more lucrative than many expect – just look at the broad worldwide impact of LATAM artists like Bad Bunny and K-Pop groups like BTS. The question is, how does an artist from these regions and beyond achieve this kind of success? The answer lies with music distributors, marketers, and data analysts, who have the tools to break talented artists both in their home countries and around the world. In this panel, experts will explain which resources and team members artists should bring onboard to generate international interest, and when.

## Transcript

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