# John Paul DeJoria: Success Unshared is Failure

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**Date:** March 18, 2026 · 10:00 PM  
**Location:** Hilton Austin Downtown / Salon A  
**Format:** Book Reading  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Alan Graham** — CEO
- **John Paul DeJoria** — Founder, Entrepreneur, and Philanthropist

Entrepreneur and philanthropist John Paul DeJoria joins SXSW to discuss his soon-to-be-released memoir, Success Unshared is Failure – telling the story of his journey from twice experiencing homelessness to co-founding billion-dollar brands like John Paul Mitchell and Patrón Spirits. The book’s title is his personal motto and reflects his life’s mission to invest in people, animals, and the plant through his JP’s Peace Love and Happiness Foundation. 

DeJoria is celebrating the 15th anniversary of his foundation this year, and has long committed himself to supporting resources which uplift Austin residents, including food, housing opportunity, and support services; infrastructure projects like Patriots' Hall of Dripping Springs and the renovation of the historic Paramount Theater; as well as arts programming like the Austin and ConnectHER film festivals. 

This conversation will be moderated by Alan Graham, founder and CEO of Mobile Loaves & Fishes in Austin, a long-time partner of JP’s Peace Love & Happiness Foundation. Together, they will discuss some of the stories DeJoria shares in Success Unshared is Failure, including starting JPMS with just a $700 loan, knocking on doors as an encyclopedia salesman, riding motorcycles with the Hells Angels, navigating international conflicts, and so much more.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1150715-john-paul-dejoria-success-unshared-is-failure&date=2026-03-18)

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