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DTSTART:20260318T180000Z
DTEND:20260318T190000Z
SUMMARY:The Measurement Gap: Why Clicks No Longer Matter (And What Does)
LOCATION:Austin Marriott Downtown / Waterloo Ballroom 4-6
DESCRIPTION:Your marketing dashboard is likely missing half the story. Impressions\, clicks\, and keyword rankings were built for a world where Google sent traffic to websites. When 60% of searches end in AI-generated answers without clicks\, those metrics don't fully connect to revenue. AI traffic from platforms like ChatGPT and Perplexity is already converting at 4-5x the rate of traditional search for some brands — but most marketing teams can't see it\, let alone measure it.
URL:https://sxsw.md/sessions/2026-03-18/pp1150482-the-measurement-gap-why-clicks-no-longer-matter-and-what-does
UID:pp1150482-the-measurement-gap-why-clicks-no-longer-matter-and-what-does@sxsw.md
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