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VERSION:2.0
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BEGIN:VEVENT
DTSTART:20260318T150000Z
DTEND:20260318T160000Z
SUMMARY:The Participation Era - How AI & XR Turn Fans Into Players
LOCATION:Austin Marriott Downtown / Waller Ballroom D
DESCRIPTION:Why do we watch sports? Because we see ourselves in the players.
URL:https://sxsw.md/sessions/2026-03-18/pp1149543-the-participation-era-how-ai-xr-turn-fans-into-players
UID:pp1149543-the-participation-era-how-ai-xr-turn-fans-into-players@sxsw.md
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