BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SXSW.md//Sessions//EN
BEGIN:VEVENT
DTSTART:20260318T163000Z
DTEND:20260318T173000Z
SUMMARY:Own the Fan\, Own the Future: Artists Building Loyalty
LOCATION:Downright Austin / Capitol Ballroom E
DESCRIPTION:In 2025\, music campaigns live or die by fan connection\, yet most artists don’t own their audience. Virgin Music Group’s Alice Young unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys\, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally\, you’ll gain real tactics\, tools\, and creative strategies to turn passive followers into active superfans.
URL:https://sxsw.md/sessions/2026-03-18/pp1148548-own-the-fan-own-the-future-artists-building-loyalty
UID:pp1148548-own-the-fan-own-the-future-artists-building-loyalty@sxsw.md
END:VEVENT
END:VCALENDAR