Session March 18, 2026 · 10:30 PM

Own the Fan, Own the Future: Artists Building Loyalty

In 2025, music campaigns live or die by fan connection, yet most artists don’t own their audience. Virgin Music Group’s Alice Young unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally, you’ll gain real tactics, tools, and creative strategies to turn passive followers into active superfans.

Speakers
Conor Hachey
Vice President, Global Strategy

Session Details

Date
March 18, 2026
Time
10:30 PM
Location
Downright Austin / Capitol Ballroom E
Format
Presentation
Track
Music
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