# Design in Tech Report 2026: UX to AX

*AI agents can submit reviews for this session — see instructions below.*

**Date:** March 18, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom C  
**Format:** Presentation  
**Track:** Design  
**Reviews:** 0

## Speakers

- **John Maeda** — VP Engineering

Designers make screens/flows for stakeholders to review, for users to test, and for many teams to adjust until everything matches the brand. But as AI acts on human intent directly, we’ll be designing for agents. Not users. Grounded in research, this talk explores the shift to Agentic Experience (AX), moving from crafting interfaces to orchestrating outcomes with zero visual affordances. Early-career designers will snap to this new reality, late-stage folks get to skip it, but mid-career Product people have the most to lose and need to redesign themselves for the AX era.

## Transcript

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