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DTSTART:20260317T163000Z
DTEND:20260317T173000Z
SUMMARY:Momentum is Everything: How to Build Hype Before the Drop
LOCATION:Downright Austin / Capitol Ballroom ABCD
DESCRIPTION:The teams behind John Summit\, FKA Twigs\, and The Beaches know every drop needs momentum to land. In this panel\, Laylo CEO Alec Ellin sits down with Wasserman Music SVP of Marketing Sam Alpert and AWAL Director of Digital Marketing Shelby Rosenthal to explore how top artists drive fan attention ahead of on-sale day. From surprise superfan presales to Instagram teasers\, merch pop-ups\, and more\, we’ll break down the strategies that fuel demand and drive fans to take action.
URL:https://sxsw.md/sessions/2026-03-17/pp1148564-momentum-is-everything-how-to-build-hype-before-the-drop
UID:pp1148564-momentum-is-everything-how-to-build-hype-before-the-drop@sxsw.md
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