# Predicting Culture to Power Brand Momentum

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**Date:** March 15, 2026 · 10:30 PM  
**Location:** The LINE / Topaz Ballroom 1-3  
**Format:** Panel  
**Track:** Brand & Marketing  
**Reviews:** 0

## Speakers

- **Jamir Smith** — Culture Journalist and Radio Host
- **Justine Palefsky** — Co-Founder & CEO
- **Matt Navarro** — Global President
- **Jiayu Lin** — CEO

Culture does not shift all at once. There are signals before it moves. This session explores how breakthrough brands identify early patterns, decode what they mean, and act ahead of the curve. Rather than reacting to trends, these leaders use cultural foresight to shape products, missions, and strategies that create momentum. The discussion will offer practical insight into how predicting culture drives relevance, loyalty, and measurable business impact.

## Transcript

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