# From Shorts to Shows: Why Creators Are Flocking to Podcasts

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**Date:** March 15, 2026 · 10:00 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom F  
**Format:** Panel  
**Track:** Creator Economy track  
**Reviews:** 0

## Speakers

- **Brandon Feldman** — Director Of News, Civics & Podcast Partnerships
- **Kaya Yurieff** — Co-Founder
- **Tefi Pessoa** — Host, Tefi Talks
- **Ray Chao** — SVP & General Manager, Audio & Digital video

Whether it’s the Golden Globes introducing a “podcast” category, celebrities and politicians turning to podcasts to promote their work or shape public opinion, or video platforms like YouTube becoming the #1 TV streaming service, podcasts are an increasingly significant part of the creator economy. Hear from creators and industry leaders about the opportunity they see in podcasting, and how they’re using podcasts to launch and grow their own multi-platform media businesses.

## Transcript

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