# The Next Evolution of XR & Shared Realities in Entertainment

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**Date:** March 15, 2026 · 10:30 PM  
**Location:** Omni Downtown / Bridge Ballroom AB  
**Format:** Panel  
**Track:** Film & TV track  
**Reviews:** 0

## Speakers

- **Alexis Scalice** — VP of Business Development and Entertainment
- **Candice Afia** — Sr. Director, Creative Innovation
- **Eric Krueger** — Head of Platform and Developer Strategy
- **Deborah Casswell** — Executive Creative Director

Iconic worlds are being reimagined across XR and shared-reality formats, giving audiences new ways to step inside the stories they love. Bringing together leaders from Meta, Universal Pictures, Nexus Studios and Cosm, we’ll explore how spatial storytelling is evolving as major IP moves into these new environments – and what’s ahead as these mediums step from the bleeding-edge into the mainstream. The panel will unpack what audiences are responding to, how scalable business models are emerging across platforms, and the new creative opportunities this opens up for worldbuilders.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162495-the-next-evolution-of-xr-shared-realities-in-entertainment&date=2026-03-15)

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