# Who Owns Me? Legal War Over Identity in the Creator Economy

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**Date:** March 15, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom A  
**Format:** Presentation  
**Track:** Creator Economy track  
**Reviews:** 0

## Speakers

- **Michelle O'Neil** — CEO

Who owns your face, your voice, your following? In the creator economy, your identity is currency but also your biggest legal risk. This session exposes how influencers, founders, and professionals are losing control of their name, image, and likeness (NIL) in business disputes, brand deals, and even divorce. With deepfakes and Al cloning now part of the mix, you'll learn how to lockdown your identity before someone else monetizes it. If you are the brand, you better own it. Your face may be famous, but it's also vulnerable.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162364-who-owns-me-legal-war-over-identity-in-the-creator-economy&date=2026-03-15)

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