# Composing for Wellness: Music as a Cognitive Utility

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**Date:** March 15, 2026 · 10:30 PM  
**Location:** Downright Austin / Capitol Ballroom FGH  
**Format:** Panel  
**Track:** Music  
**Reviews:** 0

## Speakers

- **Walter Werzowa** — Founder
- **Ekanem Ebinne** — Founder
- **Weston Mcgowen** — Vice President, Music Label Partnerships
- **Max Ferguson** — Senior Creative Manager - Sync Licensing, Artist Development, Catalog Strategy

As streaming reshapes how music is experienced, functional audio—designed to boost focus, mood, and behavior—is redefining where and how music matters. From classrooms to clinics to retail, neuroscience-backed compositions are driving emotional outcomes and creating measurable improvements in learning, productivity, and sentiment. This panel explores how composers, researchers, and platforms are creating purpose-built music that now outperforms major label artists—financially and functionally—on DSPs and B2B services.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162351-composing-for-wellness-music-as-a-cognitive-utility&date=2026-03-15)

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