BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SXSW.md//Sessions//EN
BEGIN:VEVENT
DTSTART:20260314T193000Z
DTEND:20260314T203000Z
SUMMARY:Why You're Culturally Irrelevant (...And How to Change That)
LOCATION:Austin Marriott Downtown / Waterloo Ballroom 3
DESCRIPTION:Data is essential—but it can also be a hiding place. When we over-rely on dashboards\, chase the same trends as competitors\, and optimize for algorithms\, we play it safe\, yet lose relevance. There's a better approach for cultural resonance: stop chasing culture and begin shaping it. Through frameworks\, case studies\, how-to's and data\, we'll explore how organizations can move beyond reactionary trend hijacking\, and instead author preferred futures alongside communities. The most culturally resonant brands aren't chasing\, they're making. What future will you build?
URL:https://sxsw.md/sessions/2026-03-14/pp1162216-why-you-re-culturally-irrelevant-and-how-to-change-that
UID:pp1162216-why-you-re-culturally-irrelevant-and-how-to-change-that@sxsw.md
END:VEVENT
END:VCALENDAR