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DTSTART:20260314T193000Z
DTEND:20260314T203000Z
SUMMARY:A New Era of Brand-Creator Partnerships
LOCATION:Austin Marriott Downtown / Waterloo Ballroom 1
DESCRIPTION:Successful brand–creator relationships have moved beyond one-off sponsored posts. Now\, brands are building long-term collaborations grounded in authenticity — not just treating creators like media buys. Join Lia Haberman as she discusses the future of this evolving landscape with brand leaders Carly Gomez\, Josh Line and John Sullivan. They’ll discuss current trends like co-creation and employee brand ambassador programs as well as the future of where they think these relationships are heading.
URL:https://sxsw.md/sessions/2026-03-14/pp1150844-a-new-era-of-brand-creator-partnerships
UID:pp1150844-a-new-era-of-brand-creator-partnerships@sxsw.md
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