Session March 14, 2026 · 10:00 PM

Is Search Totally F**ked? What Do We Do Now?

We’re wired to search. With billions of search queries per day, marketers have long known where and how to find their audiences.Now with the rise of generative engines and AI, the search landscape is facing its biggest upheaval in decades. Traditional search, long the backbone of digital strategy, is being rapidly replaced by generative engine optimization (GEO), fragmented user journeys, and new discovery ecosystems. This session will highlight immediate threats to legacy approaches and inspire strategies for brands, marketers, and advertisers to reclaim visibility and influence.

Speakers
Robert Kurtz
Business Outcomes Partner
Noor Naseer
VP, Media Innovations + Technology

Session Details

Date
March 14, 2026
Time
10:00 PM
Location
Austin Marriott Downtown / Waterloo Ballroom 3
Format
Presentation
Track
Brand & Marketing track
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Calendar
Transcript
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