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DTSTART:20260313T210000Z
DTEND:20260313T220000Z
SUMMARY:Fandom Runs The World: How Culture and Marketing Collide in 2026
LOCATION:The Thompson Hotel Austin / Red River Ballroom
DESCRIPTION:Join us on an exploration of how fandom now drives what becomes the next blockbuster\, bestseller\, or breakout moment. As audiences seek belonging and identity in an increasingly fragmented digital world\, fan communities have emerged as the true tastemakers of culture. Spanning entertainment\, media\, and brands\, this panel examines how participation and passion are reshaping how culture is created\, discovered\, and marketed.

Reception to follow--stay to meet the speakers!
URL:https://sxsw.md/sessions/2026-03-13/pp1162933-fandom-runs-the-world-how-culture-and-marketing-collide-in-2026
UID:pp1162933-fandom-runs-the-world-how-culture-and-marketing-collide-in-2026@sxsw.md
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