BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SXSW.md//Sessions//EN
BEGIN:VEVENT
DTSTART:20260313T150000Z
DTEND:20260313T160000Z
SUMMARY:The Price of Influence: Why Undefined Value Kills Trust
LOCATION:Hilton Austin Downtown / Room 412
DESCRIPTION:Influencer marketing is booming\, but no one can answer the most basic question: What is this actually worth? Creators are guessing. Agencies rely on gut checks. Brands spend millions with no clear sense of ROI. The result? A pricing vacuum that erodes trust across the entire ecosystem.
URL:https://sxsw.md/sessions/2026-03-13/pp1162689-the-price-of-influence-why-undefined-value-kills-trust
UID:pp1162689-the-price-of-influence-why-undefined-value-kills-trust@sxsw.md
END:VEVENT
END:VCALENDAR