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DTSTART:20260313T150000Z
DTEND:20260313T160000Z
SUMMARY:The B Word: How to Get Creative with Marketing Budget
LOCATION:Austin Marriott Downtown / Waterloo Ballroom 4-6
DESCRIPTION:Sometimes the biggest constraints come from inside the house — executive leadership or clients who only see spreadsheets instead of brand-building impact. This session explores strategies for persuasion\, covering the skills needed to sell your big idea and get others to buy into your vision. This candid conversation will dive into: the need to spend big for big results\, how to get executives to buy in\, and ways to execute bold marketing strategies\, even in harsh economic times.
URL:https://sxsw.md/sessions/2026-03-13/pp1162506-the-b-word-how-to-get-creative-with-marketing-budget
UID:pp1162506-the-b-word-how-to-get-creative-with-marketing-budget@sxsw.md
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