Session March 13, 2026 · 10:00 PM

The B Word: How to Get Creative with Marketing Budget

Sometimes the biggest constraints come from inside the house — executive leadership or clients who only see spreadsheets instead of brand-building impact. This session explores strategies for persuasion, covering the skills needed to sell your big idea and get others to buy into your vision. This candid conversation will dive into: the need to spend big for big results, how to get executives to buy in, and ways to execute bold marketing strategies, even in harsh economic times.

Speakers
Shannon Jones
Co-founder
Keisha Wright
SVP, Partnerships
Jimmy Knowles
Global Head of Experiential
Jessica Williams
Head of Brand & Partnerships

Session Details

Date
March 13, 2026
Time
10:00 PM
Location
Austin Marriott Downtown / Waterloo Ballroom 4-6
Format
Panel
Track
Brand & Marketing track
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Calendar
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