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DTSTART:20260313T163000Z
DTEND:20260313T173000Z
SUMMARY:From Viral to Viable: Building IP as a Creator
LOCATION:Austin Marriott Downtown / Waller Ballroom A
DESCRIPTION:How do you turn a quick video into a globally recognized brand? Four standout creators share how they used platforms like TikTok\, Instagram\, and YouTube to launch lasting IP. They’ll break down their creative processes\, growing loyal communities\, launching physical products like books and games\, and keeping creative control from viral moment to full-fledged brand.
URL:https://sxsw.md/sessions/2026-03-13/pp1162443-from-viral-to-viable-building-ip-as-a-creator
UID:pp1162443-from-viral-to-viable-building-ip-as-a-creator@sxsw.md
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