Session March 13, 2026 · 10:30 PM

From Viral to Viable: Building IP as a Creator

How do you turn a quick video into a globally recognized brand? Four standout creators share how they used platforms like TikTok, Instagram, and YouTube to launch lasting IP. They’ll break down their creative processes, growing loyal communities, launching physical products like books and games, and keeping creative control from viral moment to full-fledged brand.

Speakers
Anna-Laura Sullivan
Creator, Founder
Danny Casale
Creator, Founder
Christian Brantley
Creator, Founder

Session Details

Date
March 13, 2026
Time
10:30 PM
Location
Austin Marriott Downtown / Waller Ballroom A
Format
Panel
Track
Creator Economy track
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Calendar
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