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SUMMARY:Rewriting the Rules of Business: A Guide to Purpose & Profit
LOCATION:JW Marriott / Room 201-202
DESCRIPTION:Today’s consumers are demanding more than just great products—they want brands that reflect their values and contribute to a cleaner planet and better world. A NielsenIQ study found that purpose-led products average 28% growth vs 20% for non-purpose-led products. From reducing plastic waste to promoting a regenerative world\, hear from organizations at the forefront of the sustainability movement who are rewriting the rules of business\, driving growth through purpose\, and proving that conscious capitalism isn’t just a trend\, but the future we’re moving towards—brands can thrive by doing good.
URL:https://sxsw.md/sessions/2026-03-13/pp1162290-rewriting-the-rules-of-business-a-guide-to-purpose-profit
UID:pp1162290-rewriting-the-rules-of-business-a-guide-to-purpose-profit@sxsw.md
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