Session March 13, 2026 · 10:00 PM

Rewriting the Rules of Business: A Guide to Purpose & Profit

Today’s consumers are demanding more than just great products—they want brands that reflect their values and contribute to a cleaner planet and better world. A NielsenIQ study found that purpose-led products average 28% growth vs 20% for non-purpose-led products. From reducing plastic waste to promoting a regenerative world, hear from organizations at the forefront of the sustainability movement who are rewriting the rules of business, driving growth through purpose, and proving that conscious capitalism isn’t just a trend, but the future we’re moving towards—brands can thrive by doing good.

Speakers
Svanika Balasubramanian
Co-Founder and Chief Circularity Officer
Sherry Frey
VP, Total Wellness
Katrina Tolentino
Executive Director
Jeff Yurcisin
Chief Executive Officer

Session Details

Date
March 13, 2026
Time
10:00 PM
Location
JW Marriott / Room 201-202
Format
Panel
Track
Cities & Climate
Reviews
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Calendar
Transcript
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