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DTSTART:20260313T193000Z
DTEND:20260313T203000Z
SUMMARY:7 Lies People Tell Today (& the Brain Science to Beat Them)
LOCATION:Austin Marriott Downtown / Waterloo Ballroom 3
DESCRIPTION:To separate yourself from AI slop and connect with customers\, you need authentic\, relevant messages.But customers say things about how they behave & what they want that just aren’t true. And their insistence compromises your marketing. Discover 7 current\, common lies customers tell\, plus the brain science backed ways to counteract them. Jammed with proven research and in-market examples\, this session reveals exactly how to avoid messaging landmines at a time when what you say and how you say it makes all the difference. Don’t do what people claim they want. Do what science shows will work.
URL:https://sxsw.md/sessions/2026-03-13/pp1148538-7-lies-people-tell-today-the-brain-science-to-beat-them
UID:pp1148538-7-lies-people-tell-today-the-brain-science-to-beat-them@sxsw.md
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