7 Lies People Tell Today (& the Brain Science to Beat Them)

To separate yourself from AI slop and connect with customers, you need authentic, relevant messages.But customers say things about how they behave & what they want that just aren’t true. And their insistence compromises your marketing. Discover 7 current, common lies customers tell, plus the brain science backed ways to counteract them. Jammed with proven research and in-market examples, this session reveals exactly how to avoid messaging landmines at a time when what you say and how you say it makes all the difference. Don’t do what people claim they want. Do what science shows will work.