In an era of global challenges—from clean water to AI ethics—we need an avalanche of young innovators, yet STEM interest drops during the middle-to-high school transition. A 7,700-student study reveals 6 levers that raise engagement: meaningful experiences, parent influence, unlocking girls’ participation, courage/agency, clear career images, and reframing difficulty. Take away a shared language, tested patterns, and next steps for applying them through Activation → Identity → Career.
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