The line between agents and managers is blurrier than ever, especially for creators and talent building multi-income careers. This session breaks down how representation works today, including who does what, when each role is needed, how opportunities flow, and where incentives can misalign. Panelists include Laura McDonald, agent at Gersh Agency representing nonfiction talent and producers, creator Luca Schaefer-Charlton (MostlyLuca), and moderator Jeff Duncan, CEO of Ingenuity Live, offering perspectives from agency, creator, and management sides.
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