---
title: "Crossed Wires Festival to Co-Curate SXSW London Podcast Track"
date: 2026-05-15
source: Deadline
source_url: https://deadline.com/2026/05/sxsw-london-crossed-wires-podcast-track-1236904741/
tags: [sxsw-london, podcast, panel, conference]
summary: "SXSW London partners with Crossed Wires Festival to co-curate a dedicated podcast track featuring Jamie Laing, Miquita Oliver, Alice Levine, and Danny Robins, running June 3 at Christ Church Spitalfields."
---

# Crossed Wires Festival to Co-Curate SXSW London Podcast Track

SXSW London has announced a partnership with Crossed Wires — the UK's biggest podcast festival — to co-curate a dedicated podcasting track for its 2026 edition. The track will run on Wednesday, June 3, at Christ Church Spitalfields (The Nave).

## The Panels

Two new panels have joined the conference schedule:

**Beyond Podcasting: Building Show People Belong To** — Featuring Miquita Oliver (BBC podcast _Miss Me?_ co-host with Lily Allen), Jamie Laing (JamPot Productions founder and podcast/TV star), Craig Strachan (JamPot CEO), and Dino Sofos (Crossed Wires co-founder, CEO of Persephonica). This panel explores how podcasts evolve into broader communities and fandoms.

**Crossed Wires: The Live Podcasting Boom** — With Danny Robins (host of _Uncanny_), Alice Levine (_My Dad Wrote a Porno_ co-host and Crossed Wires co-founder), Dino Sofos, and Jonny Kanagasooriam (Managing Editor, Podcast Strategy & Video at BBC Sounds). This panel examines the explosive growth of live podcast events.

## Broader Podcast Lineup

These panels join an existing podcast track that includes Callum "Calfreezy" Airey, GK Barry, Elis James and John Robins, Joe Marler, Keisha Buchanon, and Fin Taylor.

## Why It Matters

- Podcasting is being elevated to a first-class conference track at SXSW London, reflecting the medium's cultural dominance
- Crossed Wires brings serious industry credibility — its Sheffield festival has attracted 45,000+ attendees
- The partnership blurs the line between festival and fan convention, embracing podcast fandoms as passionate communities

Dino Sofos, Crossed Wires co-founder, said: "Podcast fandoms now feel every bit as passionate as music or sport — people want to see their favourite shows in the flesh and share that experience with other fans."

Katarina Sherling, Head of Conference at SXSW London, added: "Podcasts dominate our lives, and introducing a track dedicated to the business of podcasting and the people behind the microphone was a complete no brainer in our second year."

## Key Takeaways

- Crossed Wires is co-curating the SXSW London podcast track on June 3, 2026
- Major UK podcast names confirmed: Miquita Oliver, Jamie Laing, Alice Levine, Danny Robins
- The track covers both the business of podcasting and the live event phenomenon
- Crossed Wires also announced Ian Bushell as new Managing Director to oversee strategic growth