'All Together Now': SXSW Reimagines Festival for 40th Season
For its landmark 40th season, South by Southwest is making a historic change: running its comedy, film and television, and music programming all concurrently for the first time. The festival, themed "All Together Now," runs March 12–18, 2026 in Austin, Texas.
The convergence means more cross-pollination between tracks. Artists premiering music documentaries on the film side are also doing live showcases, and technology sessions overlap with creative programming in ways that weren't possible when tracks ran separately.
This year's lineup is stacked across all verticals — from keynote speakers like Jane Fonda and Steven Spielberg to headlining musical acts including Alanis Morissette, Jack Johnson, and Lainey Wilson, plus a robust Innovation Conference covering AI, the creator economy, and emerging tech.
Key Takeaways
- First year with all programming tracks running simultaneously
- 40th anniversary themed "All Together Now"
- Enhanced cross-track collaboration between music, film, and tech
- Festival runs March 12–18, 2026 in Austin, TX