---
title: "Rivian Electric Roadhouse"
category: brands
date_start: 2026-03-12
date_end: 2026-03-18
location: "208 S. Congress Ave."
brand: "Rivian"
---

# Rivian Electric Roadhouse

**Category:** Brand Activations
**Dates:** Mar 12 – Mar 18
**Location:** 208 S. Congress Ave. ([Map](https://maps.app.goo.gl/S2cHQv7QFyzSAEWu5))
**Brand:** Rivian

For the second year in a row, the Rivian Electric Roadhouse is transforming their flagship store into a hub for music, art, and vehicle innovation during SXSW. Expect live concerts on Saturday, March 14th, exclusive merchandise, and educational displays on sustainable, all-electric technology. R2 is the newest vehicle in the Rivian lineup — see it in person at SXSW.

[View on SXSW Schedule](https://schedule.sxsw.com/2026/search/event?models=event&filters=event%2Fvenue.root%3ARivian+Electric+Roadhouse)