---
title: "Electric Joyride"
category: brands
date_start: 2026-03-12
date_end: 2026-03-18
location: "800 Congress Road Closure"
brand: "Rivian"
---

# Electric Joyride

**Category:** Brand Activations
**Dates:** Mar 12 – Mar 18
**Location:** 800 Congress Road Closure ([Map](https://maps.app.goo.gl/x78HTzWQYdPsLM99A))
**Brand:** Rivian

Rivian's Electric Joyride is a perfect way to spend a little downtime in between Sessions, Screenings and Showcases. Attendees are invited to ride shotgun on the ultimate Electric Joyride. Experience the electrifying on-road and off-road capability of Rivian's electric vehicles on a closed course with an expert driver.

[View on SXSW Schedule](https://schedule.sxsw.com/2026/events/OE46897)