--- title: "Activations — SXSW.md" description: "Brand activations, international houses, and official events at SXSW 2026" --- # Activations 29 activations across Austin during SXSW 2026. ## Brand Activations ### [Rivian Electric Roadhouse](/activations/rivian-electric-roadhouse) **Mar 12 – Mar 18** · 208 S. Congress Ave. For the second year in a row, the Rivian Electric Roadhouse is transforming their flagship store into a hub for music, art, and vehicle innovation during SXSW. Expect live concerts on Saturday, Mar... ### [Electric Joyride](/activations/rivian-electric-joyride) **Mar 12 – Mar 18** · 800 Congress Road Closure Rivian's Electric Joyride is a perfect way to spend a little downtime in between Sessions, Screenings and Showcases. Attendees are invited to ride shotgun on the ultimate Electric Joyride. Experien... ## Film & TV ### [Redbreast Unhidden Box Office](/activations/redbreast-unhidden-box-office) **Mar 12 – Mar 14** · The Contemporary Austin Located just across from the iconic Paramount Theatre, the Redbreast Unhidden Box Office lands in Austin this SXSW, celebrating exceptional Irish whiskey and cinema. Collect your ticket from offici... ### [Redbreast Unhidden Film Showcase](/activations/redbreast-unhidden-film-showcase) **Mar 15** · Alamo Lamar In partnership with SXSW Film & TV Festival 2026, Redbreast Single Pot Still Irish Whiskey invites you to join in an unforgettable cinematic experience. Accompanied by an iconic Redbreast cocktail ... ## Music ### [JBL Livebrary at 3TEN](/activations/jbl-livebrary) **Mar 13 – Mar 14** · 310 W. Willie Nelson Blvd. Built around JBL's headphone portfolio, the space features a headline performance by LP Giobbi alongside JBL Music Academy artists. From listening stations to on-stage moments, the JBL Tour and ope... ## Innovation ### [Sam's Club Creator Lounge](/activations/sams-club-creator-lounge) **Mar 13 – Mar 15** · Marriott Downtown, 3rd Floor New for 2026, the Sam's Club Creator Lounge will give Platinum and Innovation Badgeholders a chance to level up their careers as creators in a retro-futuristic setting. Sam's Club Creator allows cr... ## International Houses ### [SP (São Paulo) House](/activations/sp-sao-paulo-house) **Mar 14 – Mar 17** · 3rd & Congress · Brazil Welcome to São Paulo House, a borderless hub where the world meets São Paulo, now. Across four days at SXSW, the house brings together global content, meaningful encounters, live music and immersiv... ### [UK House](/activations/uk-house) **Mar 14 – Mar 16** · Palm Door · United Kingdom UK House returns alongside BME from March 14–17, featuring emerging technology companies, from virtual production to immersive entertainment. Join in and take part in a curated program of events, d... ### [British Music Embassy](/activations/british-music-embassy) **Mar 12 – Mar 16** · Palm Door · United Kingdom See some of the most talked about UK artists around, including Sofia and the Antoinettes, Chalk, and Morgan. Performances run all night from around 8:00 p.m. to 1:30 a.m. ### [German Haus](/activations/german-haus) **Mar 12 – Mar 16** · SPEAKEASY · Germany The GERMAN HAUS is the main venue of the joint German presentation at SXSW featuring curated networking events, roundtables, presentations, and music performances, creating a unique environment for... ### [Ireland House](/activations/ireland-house) **Mar 13 – Mar 14** · Marlow · Ireland Ireland House returns to SXSW as a hub for Irish innovation, creativity, and connection. A collaboration between the Department of Foreign Affairs and Trade, Enterprise Ireland, IDA Ireland, and Sc... ### [Tokyo Joshi Pro Wrestling — TEXAS STAMPEDE](/activations/tjpw-texas-stampede) **Mar 17 – Mar 18** · Palmer Events Center · Japan For the first time ever, Tokyo Joshi Pro Wrestling arrives in Austin and makes its SXSW debut. TJPW Texas Stampede is a high-energy tri-city tour featuring 18 star wrestlers from Japan's premier al... ### [La French Touch](/activations/la-french-touch) **Mar 14 – Mar 16** · Venue 6 · France ### [Czech House](/activations/czech-house) **Mar 13 – Mar 14** · Augustine · Czech Republic ### [Argentina House](/activations/argentina-house) **Mar 13 – Mar 14** · Inn Cahoots · Argentina ### [Poland House](/activations/poland-house) **Mar 14** · Q-Branch · Poland ### [Slovak House](/activations/slovak-house) **Mar 14** · Q-Branch · Slovakia ### [Munich Haus](/activations/munich-haus) **Mar 14** · German-Texan Heritage Society · Germany ### [Australia House](/activations/australia-house) **Mar 15 – Mar 17** · Realtor.com · Australia ### [Bogotá Region House](/activations/bogota-region-house) **Mar 14** · Colombia ### [We The Hispanos at Malaga House](/activations/malaga-house) **Mar 13** · Husch Blackwell · Spain ### [Asia x Austin Summit 2026](/activations/asia-x-austin-summit) **Mar 17** · Long Centre · Asia (Multi) ### [Create Infinite Realities — Sony Group](/activations/sony-create-infinite-realities) **Mar 15 – Mar 16** · Fairmont, Palm Park · Japan ### [SXJP "Infusion Japan" by JETRO](/activations/sxjp-infusion-japan) **Mar 13** · Q-Branch · Japan ## Official Events ### [Peaky Blinders: The Immortal Man — The Garrison](/activations/netflix-peaky-blinders-garrison) **Mar 12 – Mar 14** · Fox Den The Garrison at SXSW is an immersive experience that transports guests into the world of Netflix's film Peaky Blinders: The Immortal Man. Rich in period detail, the space channels the grit and glam... ### [Superhuman at Antone's](/activations/superhuman-antones) **Mar 14 – Mar 16** · Antone's Superhuman makes its SXSW debut with a three-day takeover of Antone's. Check out the immersive Epochs of Communication, along with panels, keynotes, comedy, and live music. Stars Breckin Meyer and ... ### [Paramount+ The Lodge](/activations/paramount-plus-lodge) **Mar 12 – Mar 15** · Clive Bar The Paramount+ Lodge returns with the ultimate fan experience, offering an immersive journey into hit content, iconic franchises and live championship sports. Back for its fourth consecutive year, ... ### [Pretty Lethal Ballerina Box — Prime Video](/activations/prime-video-ballerina-box) **Mar 13 – Mar 15** · The Contemporary Austin Step into Pretty Lethal's Ballerina Box, brought to you by Prime Video. Dive into a bold, film-inspired installation before stepping inside to capture your own personalised motion moment. Your vide... ### [Ledger x Spurs Hoops](/activations/ledger-spurs-hoops) **Mar 12 – Mar 18** · Brazos Hall Test your skills and your luck. See if you can score big at the outdoor basketball court. Join the San Antonio Spurs jersey sponsor Ledger in a creative round robin chance to win Bitcoin and more s...