# Humans or AI? What Buyers Prefer, According to Neuroscience

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**Date:** March 17, 2026 · 10:30 PM  
**Location:** JW Marriott / Salon AB  
**Format:** Presentation  
**Track:** Tech & AI track  
**Reviews:** 0

## Speakers

- **Dr. Carmen Simon** — Cognitive Neuroscientist & Author

AI is transforming business interactions, and one question looms large: do customers prefer human connection? Neuroscience offers a unique lens to answer this. This session shares surprising findings from recent studies tracking how buyers’ brains react in real time to AI agents vs. humans, including what makes AI persuasive, where humans outperform, and why AI often wins attention, but not memory. Drawing on brain scans, voice analysis, and eye tracking, this session reveals what’s actually happening inside your customer’s mind when they interact with AI tools and what to do about it.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162263-humans-or-ai-what-buyers-prefer-according-to-neuroscience&date=2026-03-17)

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