# Don't Be Cringe: How to Actually Win Gen Z & Alpha

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**Date:** March 16, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom D  
**Format:** Panel  
**Track:** Sports & Gaming  
**Reviews:** 0

## Speakers

- **Steven Schnur** — Worldwide Executive and President of Music
- **Sam (DuckyTheGamer) Hatch** — Video Creator
- **Tina Tran** — Global Lead, Gaming Partnerships & Business Development
- **Kane Lee** — Chief Content Officer

Winning Gen Z/Gen Alpha means rewriting storytelling—yet most attempts feel like pandering. Hear from Grammy-winning EA exec Steven Schnur, TikTok gaming lead Tina Tran, YouTuber and Fortnite legend Sam “DuckyTheGamer” Hatch, and Emmy-winning Baobab Studio’s Content Chief Kane Lee on what works now. Roblox to TikTok: how trends start, why authenticity beats budget, and how to build worlds audiences actually live in.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162761-don-t-be-cringe-how-to-actually-win-gen-z-alpha&date=2026-03-16)

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