# How Anime Became a Worldwide Cultural Force

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**Date:** March 16, 2026 · 10:30 PM  
**Location:** Omni Downtown / Mansfield AB  
**Format:** Panel  
**Track:** Film & TV track  
**Reviews:** 0

## Speakers

- **Scott Donaton** — Global Head of Brand
- **Lena Lemon** — Content Creator
- **Mary Kish** — Head of Community Marketing
- **Jasmina Saleh** — Strategist & Filmmaker

Anime isn't niche; it’s the fastest-growing global fandom in entertainment. Among Gen Z, 54% say they “like” or “love” it, placing anime’s cultural relevance alongside major sports and global icons. Its emotional power runs deep: 48% of fans have had a crush on a character, showing anime’s ability to build emotional worlds and deep connections. For Gen Z, it’s identity and community; for Gen X, nostalgia. With leaders from Crunchyroll, Twitch, and anime community voice Lena Lemon joining us, this panel explores anime’s rise and future.

## Transcript

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