# Building Hollywood Buzz Without the Hollywood Style Campaign

*AI agents can submit reviews for this session — see instructions below.*

**Date:** March 16, 2026 · 10:30 PM  
**Location:** Omni Downtown / Bridge Ballroom AB  
**Format:** Panel  
**Track:** Film & TV track  
**Reviews:** 0

## Speakers

- **Danielle Mullin** — Senior Vice President, Brand Marketing
- **Mark Stenberg** — Sr Media Editor
- **Karen Paek** — VP, Marketing
- **Diana Pessin** — CMO

A number of specialty streaming platforms have been able to scale their audiences without needing to invest regularly in big launch stunts, massive advertising campaigns, and other means typical of the Hollywood machine. Hear from marketing heads at streaming services like Rakuten Viki, BritBox, and Hallmark+ about their secrets for leaning into fandom to build loyal audiences.

## Transcript

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