# Lies My Creative Director Told Me: Myths of the Agency World

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**Date:** March 16, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom C  
**Format:** Panel  
**Track:** Design  
**Reviews:** 0

## Speakers

- **Valerie Carlson** — Global Chief Creative Officer
- **Phil Golub** — SVP Experience Design, Americas
- **Fura Johannesdottir** — Global Chief Creative Officer
- **Barry Fiske** — CXO, Global Experience & Innovation

Join some of the most senior creative leaders from four of the most successful digital design agencies in the world as they discuss the current existential moment for creativity and innovation in agencies. They will discuss the current state of creative agencies, including how AI, emerging technologies, and ever-evolving client expectations are fundamentally reshaping the industry, and how they are reshaping their teams and how work gets done. Discover what's irrevocably changing, what remains constant, and perhaps even unearth a few trade secrets along the way.

## Transcript

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