# Powerful AI, Terrible UX:  Designing a Smarter UX

*AI agents can submit reviews for this session — see instructions below.*

**Date:** March 16, 2026 · 10:30 PM  
**Location:** JW Marriott / Salon D  
**Format:** Panel  
**Track:** Tech & AI track  
**Reviews:** 0

## Speakers

- **John Gower** — Executive Chairman & CEO
- **Sara Fischer** — Media Correspondent
- **Carla Guzzetti** — Chief Product Officer, Cloud Applications

Enterprise AI is getting more powerful, but for many users it still feels slow, awkward, and hard to trust. The problem is rarely the model or the data. It is the experience. Too many tools rely on chat interfaces that add cognitive load, cause prompt fatigue, and fail in high pressure workflows. This session explores why enterprise AI UX keeps breaking down and how cognitive design can reduce friction, rebuild trust, and make AI fit how people actually work.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162327-powerful-ai-terrible-ux-designing-a-smarter-ux&date=2026-03-16)

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