# The Numbers Behind the Hits: How Data is Driving K-pop's Global Domination

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**Date:** March 16, 2026 · 10:30 PM  
**Location:** Downright Austin / Capitol Ballroom ABCD  
**Format:** Panel  
**Track:** Music  
**Reviews:** 0

## Speakers

- **Jaime Marconette** — VP, Music Insights & Industry Relations
- **Lydia Choi** — Senior Director, Label Management
- **Kyungduk Suhr** — K-Pop Industry Advisor, Ex-HYBE, Ex-Disney
- **Abigail Raymaker** — Head Of Global Partnerships

This exclusive industry panel brings together major Korean music labels and data analytics leaders to reveal the strategies behind K-pop's global dominance—and what Western music can learn from it. Hear how Korean labels leverage data to make decisions about tours, content, and promotion across different regions. We'll talk about the distinctive "superfan" cultivation approach that prioritizes deep engagement through multi-platform content funnels over traditional radio-and-playlist reach, and examine their export-first philosophy: building global audiences from day one with multilingual content and culturally-adaptive campaigns rather than establishing domestic success first.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1149092-the-numbers-behind-the-hits-how-data-is-driving-k-pop-s-global-domination&date=2026-03-16)

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