# Culture as an Ignition Switch: How Festivals Power the
Creative Economy

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**Date:** March 14, 2026 · 10:00 PM  
**Location:** The LINE / Onyx Ballroom 1-4  
**Format:** Panel  
**Track:** Culture  
**Reviews:** 0

## Speakers

- **Neil Patel** — Co-founder
- **Thiago Vinhal** — Professional Endurance Athlete, Speaker & Investor
- **Andressa Martins** — CEO
- **Greg Rosenbaum** — SVP of Programming

What if festivals became the basis for long-term economic systems for their communities? This panel explores how festivals contribute  and can evolve into living ecosystems that create value for creatives, businesses, and entrepreneurs through relationships, continuity and shared context. Drawing inspiration from SXSW and Latin American experiences like HackTown, in Brazil, the panel will examine how festivals may become durable cultural and economic infrastructure, beyond dominant global centers.

## Transcript

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