# The De-brief: Rethinking the Brand–Creator Relationship

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**Date:** March 14, 2026 · 10:30 PM  
**Location:** The LINE / Topaz Ballroom 1-3  
**Format:** Panel  
**Track:** Creator Economy  
**Reviews:** 0

## Speakers

- **Marie Langhout-Franklin** — VP, Marketing
- **Jenna Palek** — Content Creator
- **Emily Bjerkness** — Manager, Influencer and Activations
- **Chloe Parsons** — Director, Social Content and Engagement Strategy

This session explores the cultural phenomenon of “the debrief” in creator-brand collaboration. Industry experts in creator partnerships and branded content strategy will discuss how brands can rethink outdated briefing processes, focusing on building trust, embracing transparency, and creating content that fits naturally into creators' lives. Attendees will gain fresh insights on working with creators authentically, moving away from rigid briefs, and integrating brands seamlessly into their content.

## Transcript

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