# How B2B Creators Are Driving the Next $100M Wave

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**Date:** March 14, 2026 · 10:30 PM  
**Location:** Austin Marriott Downtown / Waller Ballroom C  
**Format:** Panel  
**Track:** Creator Economy track  
**Reviews:** 0

## Speakers

- **Fiona Turko** — Creator Partnerships Lead
- **Dedrick Boyington** — Influencer Marketing Lead
- **Will McTighe** — Co-Founder
- **AJ Eckstein** — Founder/CEO

While everyone is focused on channels like TikTok and Instagram, B2B creators are quietly building the next $100M wave in the creator economy. These "professional creators" aren’t chasing trends, they’re trusted experts turning LinkedIn, newsletters, and podcasts into engines for influence and revenue. This panel brings together leading voices from both sides of the ecosystem (Brand and Creator) to explore how creators are transforming B2B go-to-market strategies, reshaping brand trust, and unlocking new ways to drive growth in high-consideration industries.

## Transcript

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