# Music Nostalgia: The Secret Weapon in Modern Advertising

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**Date:** March 14, 2026 · 10:00 PM  
**Location:** Downright Austin / Capitol Ballroom ABCD  
**Format:** Panel  
**Track:** Music  
**Reviews:** 0

## Speakers

- **Sam Sklover** — VP, Brand Partnerships
- **Jumee Park** — SVP, Creative Synch and Licensing
- **Eric Shaw** — VP, Creative Marketing
- **Amanda Levine** — Vp, Music & Ip Licensing

Brands are increasingly turning to beloved songs and artists from the past to craft compelling narratives that resonate across generations. We’ll examine the symbiotic relationship between marketers, musicians, and music companies, showcasing how this approach revitalizes classic tracks while providing new revenue streams and exposure for artists and alternately, how advertisers creatively leverage nostalgia to boost sales and reinforce brand identity and cultural relevance. We'll discuss past campaigns and illuminate why this remains such an effective and enduring storytelling strategy.

## Transcript

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