# ‘Heated Rivalry’ Effect: How LGBTQ+ Content Drives Culture

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**Date:** March 14, 2026 · 10:00 PM  
**Location:** Austin Marriott Downtown / Waterloo Ballroom 4-6  
**Format:** Panel  
**Track:** Brand & Marketing track  
**Reviews:** 0

## Speakers

- **Graham Nolan** — Co-Chair, Storytelling and Partnerships
- **Meghan Bartley** — Senior Director of Agencies, Brands, and Engagement
- **Mark Pasetsky** — Founder, CEO
- **R. Kurt Osenlund** — Head of PrideNOW

More than a gay hit, HBO’s “Heated Rivalry” is a massive phenomenon at the center of an unprecedented wave of LGBTQ+ content now shaping culture (think: “Stranger Things,” “The Hunting Wives”). It reflects the larger truth that queer is now mainstream, and that’s exactly how marketers need to think about LGBTQ+ content and consumers to seize a huge opportunity. Execs from GLAAD, Do The WeRQ, PrideNOW, and Mark Allen & CO. unpack this moment and present new data for brands, as the time is now to pivot to queer storytelling.

## Transcript

No transcript yet. [Upload one](https://hello.sxsw.md/transcript-upload?session=pp1162237-heated-rivalry-effect-how-lgbtq-content-drives-culture&date=2026-03-14)

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